While sitting in the most mundane of brown metal folding chairs, receiving my first dose of a vaccine that was anything but, I quietly whispered the Shehecheyanu blessing to myself under my tie-dye mask, while thinking to myself that things are slowly going back to “normal”. I put quotes around normal, because the somber truth is, nothing will ever be quite the same, but go on we must and form a new normal we shall.
A place to look to for this new normal is Israel. With more than half of its population vaccinated, Israel is the shining example of what happens when a nation works together toward a common goal. By virtue of this monumental vaccination effort, everything from bars to resorts have begun to reopen. Most importantly (for me at least), thanks to the tireless effort of Kornit Digital, a worldwide market leader in digital textile printing technology and Motty Reif , The White City was able to play host to fashion week once again.
Fittingly, the theme for this year’s fashion week – which took place from March 28th to April 1st – was all about sustainability and the intersection of fashion and technology. All designers used Kornit’s on-demand, eco-friendly production technologies. Alon Livné, Shahar Avnet, Inbal Dror, Maskit were among the 30+ illustrious designers that presented their collections, each weaving the threads of fashion and tech uniquely according to their narrative. To some, like Shahar Avnet, this meant precision-like draping, shirring and ruching. Her whimsical and fanciful designs transported you to a Wonderland more imaginative than Alice’s. For Sharon Tal, Head Designer of Maskit, this meant using the most modern technology to create understated luxury pieces that still stayed true to Maskit’s locally-inspired aesthetic, and for Alon Livné, it meant a more literal take, with astronaut silver and his futuristic curved patterns that the designer has become known for.
With many parts of the world still fighting the pandemic, it’s impossible to know when we will truly recover from its decimation. Yet, for many of us, we yearn for hope. Looking abroad to Israel and the vibrant and brave Tel Aviv Fashion Week, I feel that hope, dare I say even optimism for this new normal.