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David Matlow
Owner of the world's largest Herzl collection

The Palestine Exhibition Company of 1887: From Giant Panoramas to a Bigger Peace

Share certificate for five shares of the Palestine Exhibition Company issued in 1887.  From the Herzl and Zionism Collection of David Matlow, Toronto, Canada.  Photo by Kevin Viner, Elevator Digital, Toronto used with permission.
Share certificate for five shares of the Palestine Exhibition Company issued in 1887. From the Herzl and Zionism Collection of David Matlow, Toronto, Canada. Photo by Kevin Viner, Elevator Digital, Toronto used with permission.

The Palestine Exhibition Company, which was started in Illinois in 1887, created giant biblical panoramas of Jerusalem for a Christian audience. The company made three Jerusalem scenes which debuted in Chicago, Minneapolis and Buffalo, NY.

These panoramas (also called cycloramas) were the biggest paintings in the world (over 1,800 square meters) and were displayed in a 16-sided rotunda. They were a popular form of entertainment before the invention of motion pictures—a viewer would stand in the centre of the rotunda and witness an all-encompassing spectacle.

The Jerusalem panorama was based on an original work by the Munich artist Bruno Piglhein who went to Jerusalem in 1885 with two other artists. For one year they sketched and photographed the scenery in Jerusalem, which they imagined was little changed in 2,000 years. They made a point of painting the local people, who they believed were dressed as they would have been in the time of the New Testament, and then they returned to Munich to create their giant work.

When the panorama was opened to the public in May 1886, it was greeted with great acclaim, with biblical scholars admiring the accuracy of the detail. After three years, it moved from Munich to Berlin and from there to Vienna where it was destroyed by a fire. Fortunately, a number of copies of the massive painting had been made including the three by the Palestine Exhibition Company.

Another copy of the Jerusalem panorama that initially toured Europe was exhibited in Montreal before being set up as a permanent exhibition at Ste-Anne-de-Beaupre (outside of Quebec City) in 1895. It is one of only 17 surviving 19th-century panoramas in the world, and the third oldest in its original rotunda.

This certificate is for five shares issued in 1888 for $100 each (the equivalent of $3,300 today).

Share certificate for five shares of the Palestine Exhibition Company issued in 1887. From the Herzl and Zionism Collection of David Matlow, Toronto, Canada. Photo by Kevin Viner, Elevator Digital, Toronto used with permission.

It includes a drawing of the Temple in Jerusalem from the perspective of Christian theology.

Closeup of porition of share certificate for Palestine Exhibition Company issued in 1888. From the Herzl and Zionism Collection of David Matlow, Toronto, Canada. Photograph by Kevin Viner, Elevator Digital, Toronto. Used with permission.
Closeup of porition of share certificate for Palestine Exhibition Company issued in 1888. From the Herzl and Zionism Collection of David Matlow, Toronto, Canada. Photograph by Kevin Viner, Elevator Digital, Toronto. Used with permission.

Jerusalem has been the subject of fascination for thousands of years, with the panoramas being just one example of this phenomenon. Jerusalem is known as the City of Peace. Here’s hoping that in 2025 the city can live up to that lofty aspiration.

This article first appeared in the Canadian Jewish News (www.thecjn.ca) as part of the weekly Treasure Trove.  Past Treasure Troves can be found on facebook at #cjntreasuretrove.

About the Author
David Matlow practices law at Goodmans LLP in Toronto. He owns the world's largest collection of Theodor Herzl memorabilia and his Herzl Project is designed to inform people about Herzl's work to inspire them to work to complete Herzl's dream. He is the Chairman of the of the Ontario Jewish Archives and a director of the ICenter for Israel Education. More information about the Herzl Project is available at www.herzlcollection.com Over 200 items from David's collection were exhibited at the Bernard Museum at Temple Emanu-El in New York City from September 17, 2024 to January 24, 2025. David's weekly Treasure Trove column (including past columns) can be found at https://herzlcollection.com/treasure-trove.
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