Yair Marton
owner of a public relations agency specializing in influential campaigns in the commercial and political arenas globally and locally.

United States and Iran trading threats

In recent weeks, it seems the entire world has been watching a familiar performance: the United States and Iran trading threats, belligerent statements, and carefully planted “leaks from senior officials,” with each side insisting it holds the stronger hand. But anyone viewing the situation through the lens of negotiation theory quickly understands this is not merely a potential military confrontation — it is, first and foremost, a sophisticated, multi-layered negotiation battle, where every word, silence, and leak is a calculated tool.

The negotiation between Washington and Tehran unfolds on two parallel tracks: overt negotiation and covert negotiation. The overt track — delivered through speeches, press briefings, and public statements — is primarily about shaping perception. Its goal is not agreement, but positioning: deterrence, signaling resolve, and sending messages to third parties such as allies, adversaries, and domestic audiences. The covert negotiation, by contrast, takes place far from the spotlight: through envoys, indirect channels, mediating states, and messages passed discreetly “by mistake.” That is where real red lines, prices, and compromises are discussed.

One of the most prominent techniques at this stage is mutual time-dragging. Each side presents it as restraint or responsibility, but in reality, it is a classic crisis-negotiation tactic. For the Americans, time allows for completing military preparations, building coalitions, and conditioning public opinion for possible action. For the Iranians, time serves to reinforce defenses, disperse sensitive assets, and prepare response capabilities — direct or proxy-based. When both sides “stall,” it is not necessarily indecision; often, it is a deliberate strategy.

Mutual threats function as carefully calibrated pressure levers. In negotiation, a credible threat is not necessarily one that will be executed, but one the other side believes might be. This is where the question of bluff versus seriousness arises. Not every Iranian threat to strike American interests, Israel, or U.S. bases in the region is realistically executable at the scale presented publicly. Capabilities do exist — missiles, limited attacks on bases, activation of regional proxies — but they are constrained. Such actions could inflict pain, but they would not fundamentally alter the strategic balance. By contrast, the American threat of a precise, short, and highly destructive strike is perceived in Tehran as far more credible — and therefore far more deterrent.

Another critical gap between the overt and covert tracks lies in the use of intermediaries. The United States operates largely directly, occasionally leveraging Israel as an explicit or implicit instrument of pressure and deterrence. Iran, on the other hand, relies heavily on proxies: regional actors that allow it to deny direct responsibility and negotiate behind a fog of ambiguity. This, too, is a well-known negotiation technique — distancing the decision-maker from operational actions on the ground.

Ultimately, the current crisis offers a clear lesson from the world of negotiations: not everyone who raises their voice is strong, and not everyone who buys time is weak. Beneath the noise lies a cold game of interests, risk-benefit calculations, and deep psychological assessments of the adversary. Those who correctly distinguish between statements and actions, threats and capabilities, and overt versus covert negotiations will be the ones who shape the outcome. The only unanswered question is whether that outcome will be written around a negotiating table — or above a battlefield.

About the Author
Yair Marton owner of a public relations agency specializing in influential campaigns in the commercial and political arenas globally and locally. Certified crisis management specialist with a mediator certificate with over 20 years of experience. He serves as an advisor to national security agencies in Israel and around the world (under the license of the Israeli Ministry of Defense) in the fields of influence and Narrative movement plans and campaigns. Such Campaign requires deep understanding in Psychology, human profiling , multi layer messaging composing, vast knowledge working with OSINT systems with advanced AI tools, analysis and tracking.
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