Joanna Landau was born in London and moved to Israel with her family when she was 5 years old. She read law at Cambridge University where she gained BA and MA degrees. Joanna also holds an MBA, cum laude, from the Herzlia Interdisciplinary Center in Israel. Joanna worked as a lawyer in the high-tech industry and established two Internet start-ups based in Tel Aviv. In 2009, Joanna founded Vibe Israel, to change the way people think and feel about Israel, and has been leading it ever since.
Joanna is a governor of Tel Aviv University, and a member of the International Education Committee of Taglit-Birthright. In 2015 she was shortlisted for the Rappaport Prize for a Change Making Woman, and in 2017, Joanna was listed by Forbes Israel as one of the fifty most influential women in Israel.
She lives in Tel-Aviv with her husband and three children.