Yair Marton
owner of a public relations agency specializing in influential campaigns in the commercial and political arenas globally and locally.

Between Gaza and Ankara, While Washington Watches

A year into one of Israel’s most difficult crises in Gaza, the Middle East is quietly reshaping itself — not along ideological lines, but through shifting interests. Israel, Turkey, and the United States now find themselves locked in a delicate chess game where every move by one player can alter the entire board.

While Jerusalem continues to grapple with the aftermath of the war in Gaza — militarily, diplomatically, and morally — Ankara is steadily reclaiming its place at the center of regional politics. Turkish President Recep Tayyip Erdoğan, who has long balanced Islamic populism with pragmatic foreign policy, sees an opportunity to reassert Turkey as a key mediator between the Arab world and the West. His recent rapprochement with Israel, alongside renewed ties with Egypt, the UAE, and even Greece, signals a calculated comeback to the table of influence.

But beneath the smiles and handshakes lies a far more complex reality. Turkey’s motives have little to do with sympathy for Israel; they are rooted in a hunger for regional power — economic, political, and energetic. The Eastern Mediterranean’s gas pipelines, shipping corridors, and control over trade routes mean far more to Erdoğan than the Palestinian cause. For him, Gaza is a bargaining chip, not a mission.

Meanwhile, in Washington, fatigue is setting in. The U.S. administration, consumed by internal divisions, has grown weary of managing the endless turbulence of the Middle East. Israel is no longer at the top of the American agenda — not out of hostility, but because the global focus has shifted eastward, and U.S. interests have followed. The result: less engagement, more subtle pressure behind the scenes, and an open field for regional actors — Turkey, Iran, Saudi Arabia, and even Qatar — to expand their influence.

Ironically, Gaza itself has become less a humanitarian tragedy and more a stage for geopolitical rivalry. Every player — from Hamas to Cairo — uses it to advance their own agenda. Israel now finds itself partially isolated, caught between a distracted Washington and a duplicitous Ankara.

Yet even in this grim picture, opportunity remains. If Jerusalem can recognize and adapt to the shifting geopolitical order, it could rebuild a network of alliances — not just with Washington, but with regional powers seeking stability and economic growth. That requires a different mindset: less emotion, more strategy; less reaction, more initiative.

The new Middle Eastern axis will not be built on speeches or sentiment, but on shared interests — security, energy, innovation, and civilian prosperity. Israel can and must be part of it, as long as it remembers the fundamental rule of modern diplomacy: in a world where everyone changes sides, only the proactive survive.

About the Author
Yair Marton owner of a public relations agency specializing in influential campaigns in the commercial and political arenas globally and locally. Certified crisis management specialist with a mediator certificate with over 20 years of experience. He serves as an advisor to national security agencies in Israel and around the world (under the license of the Israeli Ministry of Defense) in the fields of influence and Narrative movement plans and campaigns. Such Campaign requires deep understanding in Psychology, human profiling , multi layer messaging composing, vast knowledge working with OSINT systems with advanced AI tools, analysis and tracking.
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