Guy Hochman is an associate professor of behavioral economics and decision-making at the Baruch Ivcher School of Psychology, Reichman University, Israel. His research explores psychology, morality, and the biases that shape human choices. He is also committed to making science accessible to the public, writing and speaking in ways that connect research with everyday life. Beyond academia, he advises governmental, business, and non-profit organizations, and actively engages in public debate and social issues, driven by a constant search for truth and clarity.
